Fashion editors beg for ‘mindful awareness’ from gift-happy brands

Fashion editors beg for ‘mindful awareness’ from gift-happy brands


A group of fashion editors has taken a brave stand to save the planet — by asking luxury brands to let them pick their own Christmas gifts.

The journalists have posted a manifesto on Instagram that reads: “In an effort to reduce excess, we, in the fashion community, are seeking a mindful awareness this holiday season (and beyond!). We urge PR agencies and brands to refrain from blind gifting and using excessive ‘unboxing’ materials.”

Instagram

The band of eco-warriors suggests it might be best for, you know, the sea otters, if editors could instead pick their own gifts, or as they put it in the note, be offered “choice of product.” A cynic might read all this as: “Just send us the Cartier, but you can skip the festive popcorn gift sets this year.”

But we at Page Six salute their selfless crusade (even though careful readers might notice that nowhere in the social media post does it suggest that all the brands skip the gifts entirely and give a donation to, say, Greenpeace instead).

Given the fuss about the environmental impact of cow farts, perhaps the editors could just do their bit for the planet by ceasing to release so much hot air into the atmosphere.



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